A comparative study of content marketing tactics on online engagement: Evidence from a tech startup in Kaduna.
- Project Research
- 1-5 Chapters
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- Table of Content: Available
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- NGN 5000
Background of the Study
Content marketing tactics have become essential for tech startups looking to build online engagement and establish market presence. In Kaduna, a burgeoning tech startup has implemented various content marketing strategies—including blog posts, video tutorials, infographics, and social media content—to attract and retain online audiences. This study conducts a comparative analysis of these tactics to determine which methods yield the highest engagement rates and foster brand loyalty (Adewale, 2023). The research examines metrics such as website traffic, social media shares, and time-on-page to assess the effectiveness of different content formats. Additionally, it explores how storytelling, visual appeal, and informational value contribute to user engagement. Challenges such as content saturation, audience fatigue, and inconsistent quality are also considered. By employing both quantitative analytics and qualitative feedback from users, the study aims to provide a nuanced understanding of the strengths and weaknesses of various content marketing approaches. The findings will inform best practices for tech startups striving to optimize their digital content strategies and enhance overall online engagement (Adewale, 2024).
Statement of the Problem
While content marketing is widely used by tech startups, there is limited empirical evidence comparing the effectiveness of different content tactics on online engagement. The main problem is identifying which content formats—such as blogs, videos, or infographics—most effectively capture and retain audience attention, thereby driving brand engagement. Inconsistent content quality, oversaturation, and rapidly changing digital trends further complicate the evaluation of these tactics (Adewale, 2023). This study aims to address these issues by conducting a comparative analysis of various content marketing approaches, providing actionable insights for tech startups to optimize their digital strategies and improve online engagement (Adewale, 2024).
Objectives of the Study
To compare different content marketing tactics used by the tech startup.
To evaluate their impact on online engagement.
To recommend best practices for enhancing digital content performance.
Research Questions
Which content formats yield the highest engagement?
How do content characteristics affect user interaction?
What challenges hinder effective content marketing?
Significance of the Study
This study is significant as it offers a comparative analysis of content marketing tactics and their impact on online engagement for tech startups. The findings will guide digital marketers in developing more effective content strategies that drive higher audience interaction and brand loyalty (Adewale, 2023).
Scope and Limitations of the Study
The study is limited to one tech startup in Kaduna and focuses exclusively on digital content marketing tactics.
Definitions of terms
Content Marketing Tactics: Strategies used to create and distribute valuable digital content.
Online Engagement: The level of user interaction with digital content.
Tech Startup: A newly established company in the technology sector.
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